Latest News

Innovative Water Care LLC appoints Robert P. Baird, Jr. as Chief Executive Officer

ALPHARETTA (August 26, 2019) Innovative Water Care LLC, a leading provider of residential and industrial water solutions, appoints Robert P. Baird, Jr. as Chief Executive Officer. Platinum Equity acquired Innovative Water Care from Lonza earlier this year. The company maintains six production facilities throughout North AmericaSouth America, and EMEA, and sales locations in all major regions globally. It features top consumer brands in the residential pool care market and key positions in high-growth industrial water care markets.

Brandon Crawley, Principal at Platinum Equity, had been serving as Innovative Water Care's interim CEO. "Robert's impressive and diverse experience make him a great fit for this role as we look to accelerate Innovative Water Care's growth initiatives and further build the business," said Crawley. "He has demonstrated a talent for creating opportunities in competitive international markets, inspiring innovation and crafting meaningful experiences for product end-users."

Mr. Baird has experience leading businesses across 25 categories of consumer goods. He has previously served as the CEO for A.T. CROSS, the luxury pen manufacturer, as well as the CEO at Dorel Sports and Chief Customer Officer at Royal Philips Electronics. Across these positions, Baird succeeded in growing sales, expanding profit margins and increasing shareholder value. His earlier career included leadership positions at top consumer companies including Samsonite, Norelco, General Motors, Scott Paper Company, Bristol-Myers Squibb, Procter & Gamble and General Electric.

"Innovative Water Care has an impressive portfolio of brands, products and services and is well-positioned to emerge as a global leader in the industry," said Baird. "I am thrilled to be joining this team during such a pivotal moment for the business, and I look forward to working with our employees, customers and shareholders to unlock further potential and success."

Innovative Water Care International appoints Aqualyng ICES as the exclusive Municipal Water distributor in Queensland and Western Australia

BRISBANE (Aug. 1, 2019) Today, Innovative Water Care announced a partnership in Australia with Aqualyng ICES in the Municipal Water Sector. Aqualyng, based in Brisbane Australia, specializes in water treatment solutions and services to deliver improvements to plant productivity and profitability through operational efficiency, reduction in operations costs and downtime. Aqualyng ICES is a privately-owned global service provider of water treatment and environmental solutions to the Mining, Oil & Gas, Power, Healthcare, Food and Beverage and General Manufacturing sectors.

Aqualyng ICES will support & provide cutting edge solutions in this sector, including dry chlorine disinfection systems (Constant Chlor®) and chemical free, electrochemically activated water (BlueSense®)

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Assessing the impact of Cyanuric Acid on disinfection in swimming pools

ATLANTA (Jul. 24, 2019) In 2016, the Council for the Model Aquatic Health Code (CMAHC) formed an ad hoc committee to define the impact of cyanuric acid (CYA) on disinfection. The committee members include representatives of stabilized and unstabilized sanitizers and have a diverse range of expertise. The CMAHC Cyanurate Ad Hoc Committee has recently published its work in the journal entitled Water.

You can read a summary of the findings in the document below.

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Applied Biochemists website gets a digital makeover

ATLANTA (Jul. 23, 2019) - Today, the Applied Biochemists team is excited to announce the relaunch of The new website is focused on helping customers find solutions for the toughest aquatic weeds and algae. 

Applied Biochemists is a leading supplier of water treatment solutions for aquatic plant management - in the industry over 50 years and committed to providing innovative solutions.

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Next generation of Drinking Water Disinfection solutions revealed at the 2019 Constant Chlor® North American Partner Conference,

ATLANTA (Jul. 19, 2019) - Some of the best drinking water companies gathered in downtown Atlanta to preview the latest in dry chlorine feeder technology. The Constant Chlor® MC5 is expected to launch later this year, and will provide up to 10 MGD of drinking water disinfection using Constant Chlor® Briquettes. 

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Platinum Equity Completes Acquisition of Lonza Water Care Business

LOS ANGELES (Feb. 28, 2019) – Platinum Equity today announced it has completed the acquisition of Lonza's water care business in a transaction valued at approximately $630 million.

Headquartered in Alpharetta, GA, the water care business is a leading provider of innovative water treatment solutions.  The company maintains six production facilities throughout North America, South America, and EMEA, and sales locations in all major regions globally. It features top consumer brands in the residential pool care market and key positions in high-growth industrial water care markets.

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We’re excited to welcome John Goidosik as the new National Sales Manager of the Applied Biochemists Team.

ATLANTA (Feb. 11, 2019) - John’s history in the aquatics industry include 24 years of using and distributing Applied Biochemists products, and we’re thrilled to have to him on board.

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Dr. Brett Bultemeier joins Applied Biochemists as the new Southeast Regional Sales Manager

ATLANTA (Feb. 1, 2019) - We are pleased to announce that Brett has joined our team as of 1st February 2019, and will play an important role in our regional development.

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